Book Description
Publication Date: March 2, 2004
The world's leading expert on the global software industry
and coauthor of the bestseller Microsoft Secrets reveals the inner
workings of software giants like IBM, Microsoft, and Netscape and shows
what it takes to create, develop, and manage a successful company -- in
good times and bad -- in the most fiercely competitive business in the
world. In the $600 billion software industry it is the business, not
the technology, that determines success or failure. This fact -- one
that thousands of once glamorous start-ups have unhappily discovered for
themselves -- is the well-documented conclusion of this enormously
readable and revealing new book by Michael Cusumano, based on nearly
twenty years of research and consulting with software producers around
the world.
Product Details
- Hardcover: 352 pages
- Publisher: Free Press (March 2, 2004)
- Language: English
- ISBN-10: 074321580X
- ISBN-13: 978-0743215800
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Product Dimensions:
9.3 x 6.4 x 1.1 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review:
4.1 out of 5 stars See all reviews (32 customer reviews)
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Amazon Best Sellers Rank:
#410,495 in Books (See Top 100 in Books)
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